Was a Senior Product Design consultant at Infosys — brought in when an enterprise system got too complex for the people using it. My value was reframing the problem so the right thing got built.
Coca-Cola — Nexus AI. Gave an AI assistant the interaction model for making users trust the AI response — shipped to 90,000+ employees in 8 weeks, and adopted as the standard for every Coca-Cola AI product after.
Nuveen / TIAA. Redesigned client onboarding and built the team's first design system — eliminating a recurring class of errors and making design and engineering measurably faster.
Cigna. Restructured a dense contract-management tool around where teams lost track of their workflow — turning a tolerated product into a real time-saver that expanded to new regions.
Southern California Edison. Redesigned self-service to push costly support interactions to digital — and shifted customers toward self-serve channels.
Blue Shield of California. Designed the end-to-end launch of a mail-order pharmacy service — a clinically sensitive, accessibility-critical flow simple enough for members to actually adopt.
Worked with early-stage founders at Punchbird, where the design's job was reducing risk — turning fuzzy ideas into validated products before production code.
Scale Builders. Founding designer for a B2B construction marketplace — usability testing killed weak ideas early and de-risked the rest, supporting the company's seed raise.
Legend. Sole designer on a 0→1 institutional investment platform — grounded in research with professional investors and validated with partners at Fidelity and Carta.
I design AI products people can trust — and I've spent 9 years learning how to make complex systems feel simple.
I pair an MBA in design strategy with hands-on craft, which means I can sit in a room with PMs, engineers, and executives and translate between all three. I'm at my best when a brief is messy and high-stakes: untangling the system, finding the real problem, and reframing it into something people can actually use.
👋 I’m Ehsan (/ehh-saan/).
I'm designing the MVP for an AI couples therapy startup from scratch. The hard part isn't the interface — it's trust: deciding what the AI should and shouldn't do, and making a charged conversation feel safe instead of alarming.